Dhanshree Gems is a renowned supplier of authentic gemstones, with retail locations in Lajpat Nagar and Chandni Chowk in New Delhi. Their current landing page has been ineffective in converting visitors, prompting them to seek a complete overhaul. After conducting thorough research, I designed a wireframe for their new landing page.
June 2022 to August 2022
UX Researcher, Designer
I had a meeting with the client during which we discussed the project. I made an effort to fully comprehend their business, goals, and the challenges they were encountering.
I wanted to understand why his current landing page was not working so I asked the client in our discovery meeting about existing data. He shared the heat map of his landing page. Following is my observation:
Moderate clicks on Logo
Heavy clicks on gemstones, which indicated that users that were coming to landing page were interested in the product,
Users were also interested in type of metal